Joel Always one syllable, sometimes "@jayroh"

I’ve got an idea. I need a programmer. It’s easy!

16 Apr 2008 #business #development #entrepreneurship #Work

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There’s a really great post at this blog about how the writer, a developer named Ethan, was approached by some acquaintances with regard to a big idea they needed help in implementing. The usual banter ensues, in which Ethan discusses the terms by which he expects to be compensated. Whether in equity or at an hourly rate of payment.

The response from his pitch-man?

Hey, so, we aren’t really prepared to pay. I mean there isn’t that much to it, it’s just a PHP website with a MySql database, I was hoping you could just throw it together as a favor. Oh well, thanks anyway

The rest of his post echoes pretty much exactly how I would feel in this situation. “There isn’t that much to it”. That line destroys me. To anyone that might ever make that assumption – take a moment to step back, and really think about what you’re saying. It blows my mind to think that there are people out there that are so quick to make the leap that “there isn’t much to” someone’s craft.

“Dear Mr. Architect – can you design this house for me for free? I mean, there isn’t much to it, it’s just a house with a foundation and some walls”.

On another semi-related note. If you’re looking for someone to jump in on an entrepreneurial venture – the challenge you should expect to be faced with is to find that one special, talented individual that might share the same passion as you on this particular topic. From my perspective – that’s the key. Passion. Unless it’s for pay, it’s hard for some to get truly amped to knock out the creative, or code, for your new project. I’ve tried the same approach – “Work with me on this! We’ll rule the world“. It’s too nebulous a proposition for most, unless they know they’re going to LOVE this thing you’re creating.

My conclusion – work my ass off for a little extra money to invest in the paid services of my friends to help me where the help is needed. I just can’t ever expect to get something knocked out of the park by someone who’s going on my word – “This is going to be HUGE!”. If my name was short for something like … Joelstradamus … then maybe I’d be more eager to prognosticate on the magnitude of my many “next pet project”s.

Contemplating the Journey From “Big Idea” to Success.

07 Feb 2008 #business #entrepreneurship #ideas #web

Last weekend Sara and I were in New York City, mostly for some events she wanted to attend that were sponsored by a blog network she’s part of. One of the things we were both looking forward to was a brunch on Sunday morning with some of the people that work for the network (Partially because I was allowed to go with her to this one! Ok, maybe only a little bit). Regardless, we had a really good time and talked about a lot of different topics – one of which was a non-existent product that I’ve been pondering for months now. A GPS-enabled card of some sort that could be used to track down a lost wallet, bag, purse, etc. It’s a no-brainer right? One of those “I would buy that in a second if they actually existed”, even though it doesn’t. The reason why is probably because of technological constraints – cost of parts that are that small that could transmit instead of just receive. But, once those parts are available – someone will prototype this up and will make a fortune. Unfortunately that someone won’t be me. I’ll wait around with my credit card in hand, waiting for a chance to purchase it (for my Mother and for Sara).

The conversation popped into my head today because of a post over at Mike Davidson’s blog about some of the big ideas that powered what he calls a “Slam-Dunk Startup” – Youtube, Hot-or-Not, Google and Amazon. One point he brings up is similar to the thought I had above, that it’s not just the idea but the ability to execute with the overwhelmingly difficult details of providing enough bandwidth, computing power and engineering know-how to hit it out of the park.

I often hear people say things like “if only I thought of YouTube a year before YouTube did, I’d be rich”, implying that given first-mover advantage, that person could create a company as great as YouTube. A statement like this completely disregards just how difficult YouTube was to build, from having the balls to allow brazen copyright violation, to building a great user experience, to scaling out the ability to serve millions of video streams a day. In other words, 99 out of 100 people who may have had the same idea at the same time would have failed to create anything remotely as successful as YouTube.

I couldn’t agree more. Having the chutzpah to take that idea, to make something of it, and then break through the barrier of monetary success and cultural ubiquity? That’s a huge mountain to climb. The amount to which I can relate to this is by no means applicable – but being a solo entrepreneur trying to build something (which is, by no means, that original) on his own is extremely difficult. This is the reason why I have so much respect for the people that have done it. The Alex Tews, Joshua Schacters and Gabe Riveras of the world have nothing but the most tremendous respect from me. Odds are that I’ll never reach those heights, but the journey so far has been the fun part. We’ll wait and see.

The “hiatus” is over

04 Feb 2008 #business #life #website #Work

Has it really been (well over) a year since I last posted a single thing on this weblog? It goes without saying that that is a crying shame. Woefully neglected is too soft a phrase to use when it comes to signifying how little I’ve done with joeloliveira.com in the past year and a half. This site turned into an abandoned wasteland – deserted and stagnant.

Why? It borders on cliche, and could probably be filed within the “cop out” category, but for me it begins and ends with my not having the energy or motivation to write for my own website when I got home from work. I probably could have written a paragraph or two while from work, but never felt that was fair to my employers. What about those hours outside of work? Surely there are moments I could steal past 5 or 6ish to write something? Absolutely! But then the question still remains -

What to write about? There are numerous topics I ponder in the course of a day but for months – no one single target subject. I’ve usually just posted whatever events I’ve attended, fun nights out with friends, stupid miscellanea found on the internet – nothing of consequence for the majority of folks on the internet. To my friends and family – of course I know it’s interesting to YOU, but to communicate over the internet in such a blanket manner feels a bit too detached.

What now? Well things have changed – drastically! A little over a month ago I left my job at Molecular, an internet consultancy. The company I’ve left to work for is a very small and fledgling little operation – my own company. After months of preparation, nerve-wracked second guessing and laying groundwork with hopes I could pull this off I actually did it. As difficult as it was to leave such a great group of people at Molecular and all the opportunity they’ve allowed me in the past three years I decided that it was the right time to make this next big step.

So far, so good. I’m excited. I am already engaged with a local ad agency helping them with a handful of their (immense) interactive clients. This site is going to evolve into my portfolio for anyone looking for a resource to bang out nice, clean, rich interfaces with XHTML, CSS, javascript, and other interesting and challenging web-based technologies.

To give you an idea as to what types of things I’m involved with – The past year and change I’ve actually been encouraging and helping Sara with [her own weblog][2]. Have I not told you about it yet? For shame! [Go visit and take a look][2] at the wonderful work she’s been doing. In addition to playing occasional tech-support and copy editor for Sara I’ve been putting in most spare hours working on my own project(s). Instead of writing about it – I’ve been trying to DO it. Think it’s difficult to post on a blog every day? Try doing it when you’re attempting to master new tools in addition to supporting the users who are helping drive your new project. It’s not easy.

The ultimate end-game will be to afford myself the time to work on those few previously mentioned projects that have grown over the past few years to something I’m hoping could blossom into something beyond “pet project” status. Once I’m a little more comfortable with their status I will post announcements here.

In the meantime, this site will very occasionally feature commentary on the things I find interesting about what’s going on in my industry, maybe some personal anecdotes, and hopefully some useful original content. Let’s just hope it’s not another 16 or 17 months until I write another post.