Joel Always one syllable, sometimes "@jayroh"

That’s it. I’m going naked.

28 Dec 2009


No, not without my clothes. That would be, just … not right.

This website had been in its previous state for a while, probably the last year or so, with little traction. The vast majority of this stagnation being due to my working on implementing a design put together by the always amazing Erika Greco (she designed my wife’s site – Bit By the Beauty Bug). I loved what Erika had done – and I worked on getting it juuuust right for a long time. After months and months of on and of work on implementing this beautiful work I decided – “It’s time to get back to the basics”. There’s no need to get stuck in the cycle of working and re-working ad nauseum (my name is not George Broussard).

So, I’m deciding to strip everything down to the barest of mark-up and style and concentrate on letting this “brand” or “identity” grow organically through either the content or whatever incremental changes I feel are right. Instead of trying to hit a done target, let’s get real and let this grow organically to a point where I feel it’s done enough.

What does this do for me, you might ask? It allows me to write without a nagging voice in the back of my head saying “you can publish this once the new redesign is live”. When new projects I’m working on launch – I’m just going to post something about it instead of worrying that “the portfolio section of the site isn’t done yet … oh the horror!”.

Over time I hope to make some incremental changes to make things less ugly, but only time will tell. I’ll be documenting things as they change for posterity’s sake so I can review how time has treated it, and maybe share its mutation with everyone with hopes any and all feedback would make me better.

So, please bear with me while I hang out here all exposed and vulnerable and stuff. It’s only appropriate to bring in 2010 like Baby New Year.

I'm working on something called!

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