Joel Always one syllable, sometimes "@jayroh"


06 Jan 2016

I am super excited to share what I’ve been working on for these past few months. is a SaaS product that allows you to outsource all of your image and file uploads, directly to S3 - never touching your app-servers, process/resize/convert your images, and provide you the file data back, via webhooks, for all of your uploads.

While accepting file uploads is no longer the tedious and arduous process it was years ago, it’s a process that can quickly and easily balloon to a non-trivial endeavor and touch many levels of your application stack. This is why I’m building It’s a facet of the web-stack that I believe can have the boilerplate abstracted, the busy-work automated, and the repetitive work outsourced.

Now don’t get me wrong, this task—uploading and processing files—is managable. There are plenty of tools that abstract this issue out. But when you’ve tackled this issue several dozen times, and would rather not work through the same boilerplate, that’s when it’s time to look for a more robust and managed solution.

Do you host your app on a platform like Heroku? File uploads on Heroku provide particular set of hoops you will now have to jump through.

Do you often accept dozens to hundreds of files? I hope your app server and stack can handle files tying up your resources (depending on your framework of choice, of course).

If you’re ambitious, you may have tried to upload your files directly from your browser to S3. Have you tried? It’s not entirely straightforward.

These are a few use cases where it’s not terribly difficult, but when an application feature set grows past a certain point, is here to help remove those pain points.

I’m really excited to announce as the various aspects of its feature set have been a large part of my own personal development toolbox since I started writing code 17 years ago. File uploads are going nowhere, so is here to make it an easier, better experience.

There are a few things I’ve been working on in beta form as they roll out, so keep that in mind. If you’d like to know more about the features, the business, or have some feedback, please do sign up for the newsletter, follow @shuboxio, or me (@jayroh), on twitter, or . I’d love to hear your thoughts on what you’d like to see provided by a service like

If you’re sold already - you can sign up and start using it now 🎉😃!

I'm working on something called!

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